Stampcrete

ELEVATOR PITCH

Pouring Artisan Concrete Patios

Stamped Concrete Design for Modern Outdoor Spaces

Services Provided
Brand
Marketing
Web Design
Social
INDUSTRY
Construction
ABOUT THE PROJECT

Stampcrete Pros LLC is a stamped and decorative concrete contractor based in Ortonville, Michigan. Specializing in custom patios, walkways, driveways, and outdoor living spaces, they transform ordinary surfaces into durable, artistic designs.

With no existing brand or website, they needed a complete visual identity and online presence to showcase their craftsmanship and help local homeowners find and hire them.

We built their brand from the ground up — designing a logo, color palette, typography system, and website that position them as both professional and approachable. The result is a polished, high-impact presence that attracts homeowners seeking high-quality, long-lasting concrete solutions in Michigan.

Brand Strategy

Developing Stampcrete Pros’ brand strategy began with identifying its core attributes: Trustworthy, Durable, and Artisan. These qualities shape the brand’s personality, guiding its tone toward confident professionalism with a friendly, approachable edge.
The identity needed to communicate both the strength of concrete and the artistry of decorative finishes, appealing to homeowners looking for work that’s not only built to last but also elevates their space. This foundation ensures consistency across all brand touchpoints — from trucks and uniforms to the website — while leaving room for creative expression through color, texture, and photography.

Brand Strategy

The Stampcrete Pros logo features a diamond-shaped badge that mirrors the clean geometry often seen in stamped concrete patterns. Paired with a bold, condensed wordmark, it conveys strength, stability, and precision. The design is highly legible at any scale, making it equally effective on a truck door, job-site signage, or a small embroidered uniform patch.

Looking for a creative partner?

Reach out to us for a intro call to see if we're the right fit to help with branding or website design and development.